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BrandingProduct DesignSustainability

Rweave

Surfers run into ocean pollution first-hand more than almost anyone. Rweave surfboards are shaped from a visible, textured blend of reclaimed fishing nets and textile scraps, launched as four boards, each one carrying a different ocean pressure, no logo needed, since the material tells the story.

Role
Branding, Identity, Product Design
Rweave
The Problem

Ghost nets, ocean debris, and textile waste are turning the surfer's own playground into a dumping ground. Plastic pollution affects roughly 80% of surf breaks worldwide, and floating debris physically interferes with wave quality.

The Insight

Surfers are in the water more than almost anyone else, which means they're also the ones running into the pollution first-hand. Existing eco-boards hide their recycled materials to look "normal"; the real gap is a board that actually communicates what it's made of.

The Idea

Rweave surfboards are shaped from a visible, textured blend of reclaimed fishing nets and textile scraps. The line launched as four boards, each carrying one ocean pressure: Bottled Ocean (plastic and ghost gear), Homeless Coral (habitat destruction), Overfull Nets (overfishing), and Boiling Blue (climate change).

Who It's For

Surfers who already see the pollution first-hand, eco-conscious Gen Z and young millennials drawn to brands with a clear purpose, and ocean advocates and creatives likely to share design that carries a message.

Process Highlights
  • Five-step process: recover ocean waste, sort and clean the reclaimed fibre, re-weave nets and textiles into one material, shape the blank, then let the finished design raise awareness.
  • Each board reads top to bottom, surface down into the dark: a blunt slogan at the nose, the damage underneath, tied together with one consistent palette.
  • Materials system: recycled cork traction pads, a recycled-PET foam core, basalt-fibre and bio-resin skins, and fins shaped from recycled fishing net.
  • Name and identity: "Rweave" combines reef and weave, reclaimed ghost nets and textile waste woven into the boards you ride over the reef they once threatened.
Outcome

Rweave reframes a sustainable surfboard as a piece of ocean-awareness storytelling rather than a spec sheet. As a concept project it hasn't been built or tested in real surf conditions, so the clearest next steps are a working prototype and a reliable supply of reclaimed material.

Bottled Ocean surfboard, plastic and ghost gear design
Moodboard exploring ocean waste and textile materials
Early sketches for the four-board series
Homeless Coral surfboard, habitat destruction design
Overfull Nets surfboard, overfishing design
Boiling Blue surfboard, climate change design
Rweave wordmark and identity explorations